95% of purchase decisions happen below conscious awareness. We measure them with EEG, eye-tracking & biometrics — then build the video, packaging and AI creative that win the FMCG shelf.
EEG, eye-tracking, facial coding & GSR labs purpose-built for the FMCG sector. We test packaging, shelf, and 30-second spots against the metrics that actually predict sales.
Story-driven brand films and social cut-downs, edited frame-by-frame against attention and emotion data. Every cut earns its place on the timeline.
Generative motion and AI-assisted production at the speed of the feed. We ship dozens of creative variants, neuro-score them, and double down on the winners.
Four steps, one lab. Below is a live, simplified version of our pipeline — press scan and watch attention, emotion and memory resolve in real time.
Eye-tracked 6 pack designs on a virtual shelf to find the variant the brain noticed first.
Re-cut a national TV spot second-by-second against an emotional-engagement curve.
Generated 40 AI creative variants, neuro-scored each, and scaled the top 3 across paid social.
15 yrs in cognitive EEG. Ex-academic, now decoding shelves.
Designs the FMCG study protocols and runs the biometrics lab.
Turns the data into film. Leads video & editorial output.
Builds the generative pipelines and variant-testing engine.
Book a 30-minute scan session. We'll run one of your live creatives through the lab — free.
We'll be in touch within one working day to book your scan.